mobile.de

Germany's #1 online vehicle marketplace
Local Sites: 
Germany,
Local Sites: 
Poland,
Local Sites: 
Romania,
Local Sites: 
France,
Local Sites: 
Italy
Social Presence: 
Facebook (DE),
Social Presence: 
Twitter (DE),
Social Presence: 
LinkedIn,
Social Presence: 
YouTube (DE)
What is mobile.de?

mobile.de was launched in 1996 as a pioneering online database of vehicles for sale. The goal was to make it as easy as possible for German dealers and private sellers to create listings — and for buyers to quickly locate the car, truck, motorcycle or mobile home they were searching for.

mobile.de soon established a loyal online community of dealers; more than 35,000 strong in Germany. Today, mobile.de is a prime marketplace for European vehicle sales, with more than 1.4 million listings and ads in nine languages. To support international vehicle trade, mobile.de also provides additional marketplaces in Italy (www.automobile.it), France (www.automobile.fr), Poland (www.mobile.eu) and Romania (www.mobile.ro).

Dealers can upload as many as 15 photos per ad and can take advantage of unique special features, such as the market-value calculator. Manufacturers, wholesalers and rental companies can target ads exclusively to commercial customers. Buyers can specify detailed individual preferences to receive customized offers.

For private sellers, basic four-week ads are free. Additional options include more prominent placement on the mobile.de home page, larger photos and a longer listing period.

At A Glance
By the Numbers: 
No. 1 vehicle classifieds site in Germany — 65 million visits per month (source: IVW 09/2010)
1.4 million live vehicle listings with largest offer of passenger cars, trucks and motorcycles in Germany (source: Center Automotive Research)
Ranked among the top ten websites in Germany
More than 11 million unique visitors per month
Approx. 1.9 billion page views per month
More than 90% of German dealers registered at mobile.de
mobile.de-registered car dealers realize 39% of sales via mobile.de ads
25% of vehicles sold on mobile.de by dealers are to buyers outside Germany
History: 
Founded in Hamburg 1996
Acquired by eBay in 2004
Now based in Berlin/Dreilinden
Joined eBay Classifieds Group in 2008
Launch of Romanian platform mobile.ro in 2008
Launch of Polish platform mobile.eu in 2009
Launch of Italian platform automobile.it in 2010
Launch of French platform automobile.fr in 2010
Content & Users: 
Listing areas include used & new cars, motor homes, motorcycles, trucks, commercial & utility vehicles
Separate dealer website — special features include unlimited e-mail search requests w/daily or hourly information, market value calculator
Free basic private seller ads — extra options include upgraded placement, larger photos, longer exposure
Languages: German, English, Czech, French, Italian, Spanish, Polish, Romanian and Russian
For private sellers, basic eight-week ads are free
Our Team
mobile.de was launched in 1996 as a pioneering online database of vehicles for sale. The goal was to make it as easy as possible for German dealers and private sellers to create listings — and for buyers to quickly locate the car, truck, motorcycle or mobile home they want.
  • Timo
    Online Marketing Manager
    One of my goals is to increase the demand for our dealers via affiliate partners and cooperation's. I try to build a strong relationship to my partners to close good and fair deals!
    I was surprised about the amount of female colleagues! I thought cars and computers is a man's thing? It is not!
    I see the most amazing thing every day! The fact that we are market leader with less people than our biggest competitor!
    On the one hand the silence on the eBay campus, on the other hand the sound of Porsche test drives! Our neighbor is a Porsche-Center!
    It's about internet and cars - I love both!
  • Christian
    Responsable de gestión de producto para Alemania
    mobile.de es un producto potente pero muy complejo, con un tráfico enorme en un entorno competitivo que cambia constantemente. El desafío diario es dar los pasos acertados en el momento adecuado en un mar infinito de oportunidades.
    Tuve el placer de ser responsable de producto durante el lanzamiento de nuestros dos últimos sitios internacionales: automobile.it y automobile.fr.
    Que el producto parece extremadamente sencillo y fácil desde la perspectiva del usuario. Pero una vez que lo ves todo, te sorprende comprobar todo lo que hace falta para ofrecer a los más de 4,5 millones de visitantes únicos mensuales nuevos anuncios de vehículos.
    Una regata en un velero original de la Volvo Ocean Race, en el mar Báltico.
    El adiós a la corbata.
    La oportunidad perfecta se presentó en el momento adecuado.
    Convence a tu jefe y compañeros y tendrás a toda una empresa mundial a tu disposición para que tus ideas se hagan realidad.
  • Malte
    Senior Director Germany
    Being the clear #1 in online car classifieds and helping mobile.de to be "the" force in selling cars for dealers and OEMs and being: mobile.de is the GPS in automobile commerce!
    Launching the mobile.de Profi-Konto including the Markt-Monitor for our dealers is in my opinion the biggest step and challenge since mobile.de's launch in 1995. Other great projects have been CS 2.0, our new TV campaign and the launch of our iphone app.
    All the meetings in the coffee bar ;-) ... I am doing so now too.
    How people are engaged with our new and old TV commercials...really everybody has an opinion - that is great!
    Working with a great team and having fun with them after achieving things.
    I was asked to join in Spring 2010 and as I am still enthusiastic about cars, classifieds and wanted to work at the #1 in this space, I decided to move to Berlin from Munich.
    Great business (see above), great people, great challenges. Being able to be an entrepreneur. . .
  • Frederick
    Dealer Sales & Strategy
    Definitely growing together with mobile.de professionally and personally. Taking part in making mobile.de even a stronger market leader both in Germany and Europe.
    Acquiring new international key account clients for our German platform in order to coming closer to our long-term aim to become a truly European market place. Developing new sales strategies and strategic partnership with data service providers for the automotive industry. Business cases for possible market entry scenarios.
    When I first joined a year back coming from a manufacturer one had the feeling that the online automotive business was pretty much as developed as it could be where in fact there are still endless possibilities of developing the business further and making it fit for the future.
    To be honest it is probably just like the feeling of making a difference and really playing part in the development of new ideas and strategies.
    Being surrounded by many highly motivated colleagues and even some car fanatics like me ;-)
    For my previous employer Mercedes- Benz I was responsible for Online Marketing in the Berlin branch and therefore always a big fan mobile.de. So when I was asked if I could imagine myself working for mobile.de the choice wasn’t very hard to make. I was looking for a new challenge especially with a international focus and I truly found it ;-)
    I really cherish our culture of getting people involved, having an open ear to customers, being in a very dynamic surrounding and last but not least because I am working for the market leader in the automotive online sales business in Germany!
  • Ingo
    Technical Project Lead
    At most help and support technology team to make their work better and smoother. Discussions and strategies for our technology platform and processes inside our work.
    Well there are really ALOT interesting projects, honestly about 90% of all projects I did were cool and interesting. To name a few: - Ad historisation (was the coolest of all) - Market information System - Billing migration
    I have no biggest surprise – at least none I remember right know - but I have a lot of surprises in the daily work. Most I find in our code (positive and negative :) )
    Things actually change! I’ve been in many companies which were stuck in their own business (inside & outside). I’ts amazing that mobile.de is a dynamic business and reacts like that.
    It’s the freedom and trust in the whole company. I single person actually could do something in the company with impact. Also the platform is really complex as well as the infrastructure around it. It’s always a benefit for a developer to work in such a big environment.
    After years of developing in small teams i was looking for a large developer group working on a single product
    The development makes fun. Several reasons for that are: - Wide varity of different projects - Freedom inside the projects of design and implementation - A lot of nice and competent people - Dynamic work and structures – processes changes when they need to change
  • Marilda
    Country Manager Italy for automobile.it
    Together with my team, we are aiming to building Italian Marketplaces of automobile.it with the ambition to become market leader.
    There is nothing much more exited then ramping up from scratch a new business in a new marketplace.
    Meetings in the bar ;)
    Italian Dealer Roadshow. We visit a group of Dealers in North Italy and that was an amazing experience. They were so happy to meet someone from mobile.de that they kept us “busy” questioning about the business and our approach in Italy that each day we finished each meeting around midnight. It was so exited!
    My favorite benefit is the interactions with other companies of eCG. I've met very talented and fascinating people and I have learned a lot from them too.
    mobile.de decided to expand its success also internationally by launching in Feb 2010 other marketplaces as automobile.it in Italy. I thought that it was a huge opportunity so I decided to apply for this job.
    Business & Industry, freedom to act and adapt to market´s need, nice colleagues and a lot of develop opportunity you cannot easily find somewhere else.

Buzz

mobile.de:

Es ist fast geschafft, der COOLTIMER bekommt einen neuen Besitzer! Ob es Marco, Alex oder Peter wird kannst Du noch bis Mitternacht auf http://cooltimer.de/verlosung/ mitentscheiden! Es wird ein spannendes Kopf an Kopf Rennen! :-) ...
via Facebook on 12/15/2011
mobile.de:

#TÜV legt seinen alljährlichen Report vor: Fast jedes fünfte Auto in Deutschland weist erhebliche Mängel auf http://t.co/VdI5rwao ^MaF
via Twitter on 12/15/2011
more buzz