Will all the businesses be rebranded to eBay Classifieds?

In markets where the local classifieds brand is lagging and the eBay brand is strong, we have rebranded to eBay Classifieds and have experienced tremendous growth and success as a result. This is not a global strategy and will only be implemented where we feel the business will be improved. Many of our sites have stronger brand recognition in their local countries than eBay, so their brands will remain.